Kalmar
Village
Kalmar Village is a family resort of authentically
styled Cape Cod cottages, efficiency units and motel
rooms at the shore of beautiful Cape Cod Bay.
Challenge
To create a virtual tour that didn't require a user
to download a "plug-in" in order to see
it. We also had to make our client feel comfortable
with making edits to the file.
Solution
Since they were familiar with Macromedia web publishing
tools, we used a combination of Dreamweaver and
Fireworks to create the roll-over affects. Its "round
trip editing" features makes it easy for someone
in their staff to make quick edits when necessary.
Benefits
- Realized
budget savings in print material of up to 75% with this online photo gallery.
- 80%
Increase in site traffic and customer service
calls for rates and cottage vacancies. The images entice callers to learn more about our accomodations.
- Virtual
Tour opens in a seperate window to decrease number
of clicks needed to access pertinent information.
Roll over effects keeps customers focused on one
option at a time. An Intuitive selection of
"We selected Zaid designs to develop
an interactive feature that was both plug-in independent
and allowed us to make edits at will. With the aid
of advertising, so far we've seen an 80% increase
in our site traffic and feedback regarding this new
feature is a testament to Z-Designs' promise of our
Return on Investment".
David Prelak
Kalmar Village
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