| The
Roxbury Tai Chi Academy has
been a focal point for its teachings
of the ancient healing arts of T'ai Chi Ch'uan since
the early 70's. Established in the heart of Roxbury
Mass. by Master Heg Robinson, the mission of the
academy is to educate the community at large of
the health benefits that can be acquired through
the methods of exercise that he himself has talored
to meet the needs of the everyday person.
Challenge
To redefine their internet objectives and structure
the web site to help increase membership, video
sales, and create an official, on-line resource
to learn more about Master Heg and the Classic Yang
Style of Tai Chi Ch'uan.
Solution
In translating all of their progress in addition
to future plans, we found it necessary to approach
this project with a Night vs. Day affect. Selecting
a number of photos that reflect health and wellness
was crucial. A compliment to the overal colorful
asthetics is the ease at which one can find information
they're looking for within or around three clicks.
Presentation of Master Heg's validity as a teacher
and other resources alone brings this site and their
on-line presence to a new level.
Benefits
- Although
most of the features are best seen with a PC,
the overall functionality of the sight has improved
dramatically.
- The
video demos have proven to be an effective marketing
tool to encourage sales of the three televised
demonstrations and "T'ai Chi for Seniors"
text book.
- This
site is still evolving, and will provide
members and other practitioners the opportunity
to network and share their experiences in addition
to registering in advance for retreats and seminars.
"I found the entire development stage challenging and
highly informative. I was presented with ideas and
possibilities on how I can best utilize the web to
grow my business. I appreciate your attention to detail
and patience when explaining the intricacies behind
creating a well thought out web site and internet
marketing plan.
I'm now getting invitations from around the nation to demonstrate how the many benefits of applying Tai Chi principles to help people with common day ailments, battle smoking and other drug addictions and cope with aging symptoms. Thanks again for your insight and
creative objectivity."
Master
Heg Robinson, President
Roxbury Tai Chi Academy
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