| We were asked to breathe life into a static, blog-like web site, which unfortunately fell short of its intended goals on many fronts. Our first initiative was to reflect Woman 2 Woman's sole purpose which is to shed light on a situation that has proven terminal for many.
Woman 2 Woman BCF provides above all financial support to men and women diagnosed with breast cancer. Other services include an invitation to a day spa, a chance to shop for food and hosting community health awareness events.
We wanted to add a more multicultural appeal, and show imagery of healthy living and togetherness. If you know of someone suffering from an illness, it doesn't help to be reminded of mammogram devices and lab coats. Instead our goal was to position Woman 2 Woman as a ray of hope for those in need and as a resource for the misinformed. Why not make them feel like anything's possible!? We chose the color and photos for that very reason, to insight our global community. The patient with positive thought truly
succeeds right!?
Zaid-designs bailed us out when our Website was drowning. Our site did not represent our mission. The previous design company dropped the ball and left us dangling. Zaid-designs came to our rescue with a newly redesigned site that is easy to navigate and that focuses on our mission. The designer Sahim Zaid was patient with us and was very instrumental in developing the site you see today. I would highly recommend Zaid-designs to anyone.
Jackey Grey, CEO & Breast Cancer Survivor
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